Comviva bets big on mobile data growth in W/Africa

...To increase telcos' data volume by 40%

Ben Uzor Jr

As voice revenues steadily declines in the West African telecommunication market, Comviva, the global leader in providing mobile solutions beyond Value Added Services (VAS) is betting big on mobile data growth in the region, pledging to increase operators’ data volume by over 40 percent and increase ARPU (Average Revenue per User) by 20 percent. Furthermore, the telecoms company deploys advanced optimization, data management and monetization techniques to enhance the user experience by improving data download percent speeds by over 70 percent and stimulate revenue growth, whilst generating up to45 percent savings on bandwidth and up to 50 percent on infrastructure investment.

Mayank Sharma, vice president, Africa Region, Comviva said operators in West Africa have witnessed huge demand for mobile data over the last year, especially in countries like Cote d'Ivoire, Senegal, Burkina Faso, Nigeria, Ghana and Cameroon. “For this they need a solution that can complement their infrastructure and help them launch innovative data services to boost revenues and also ensure efficient network management to minimize the revenue leakages and cost overheads. Comviva’s comprehensive approach to mobile data management enables efficient handling of the various types of data traffic. Our solution helps enhance mobile internet experience by improving data download speeds.”

Comviva, with over 10 years of experience in managing mobile data pipes for more than 80 operators globally across 40+ countries, is ideally placed to be the solution provider to evolve an operator’s Mobile data strategy. The award winning, Mobile Data Platform, is a comprehensive data suite offering

Acceleration, Optimization, Smart Caching, Video Caching, P2P Caching, Policy & Bandwidth Management, DPI based profiling and inline billing. In addition, it also enables the operators to define policies (PCRF), performs real-time metering, (PCEF) and caching, transcoding and content adaptation techniques for HTTP, P2P and video content. Currently, data traffic in West Africa is lower than voice. However, operators have reported that the demand for data services is doubling every six months. Operators expect that data will account for 60 percent of total traffic on 2G and 2.5G networks, and approximately 90 percent on 3G networks by the end of 2012. 

In addition with cables landing in most of countries in the region, the global connectivity is in much better shape than ever before and will be the driver for data growth in the region.