Ben Uzor Jr
The on-going tariff war amongst telecommunications operators in Nigeria’s highly competitive market has assumed a new dimension as Globacom, Second National Operator (SNO), on Wednesday introduced a new tariff plan offering telecoms subscribers one free minute for every minute spent on the network. The new offer which comes through a new price plan tagged ‘The Glo 1derfuloffer’, launched at the, Lagos, yesterday, is devoid of any rental payments, hidden charges, and conditions.
Before hand, tariff plan rates on the Globacom network were N15 per minute for on-net calls and N25 per minute for off-net calls. With this new tariff plan, the telecom firm revealed, effective rate becomes N7.50 per minute for on-net calls and N12.50 per minute for off-net calls. This, according to the telecom firm translates into 100 percent free airtime on every call. Besides, subscribers who are on per minute billing plan get to pay only 50 percent of the total cost of every call made within the Glo network.
In addition, calls on the package are effectively charged at only N7.50 per minute. The new plan described by Mohamed Jameel, group chief operating officer, Globacom; as the best value offer in the country telecoms tariff structure gives the caller second minute free for every minute of call. Jameel said that Glo has a strong pedigree as a brand that gives so much back to the society. According to Jameel, the tariff plan was conceived to give the subscriber more value for money.
“This is signposted by this new offer. It is almost like talking for free. Our overall objective is to delight consumers and increase affinity with the Glo brand. Ultimately, subscribers will be encouraged to talk for more minutes and, by so doing, enjoy more free talk-time”, he concluded. Giving lucid insight into what subscribers should expect from the new tariff package, Adewale Sangowawa, executive director, human resources, Globacom, said, “ Subscribers would get 20 percent bonus on recharge, they will be able to make international calls at N9 per minute and get up to 200 MB data bonus.”
Still on the new tariff plan, Sangowawa, said, “The customer pays for the 1st minute, gets the 2nd minute free, pays for the 3rd minute, gets the 4th minute free, pays for the 5th minute, gets the 6th minute free and so on and so forth. In a 4 minute call, the 2nd and 4th minutes are offered free and the pattern continues for as long as the caller stays on the call. Fielding questions relating to how Globacom intends to manage the huge number of Glo subscribers expected to migrate to this new tariff plan, Ashutosh Tiwary, general manager, prepaid marketing, Globacom, said that the telecom company conducted critical test to ascertain network readiness before going live.
“We have conducted network readiness test. We also did our projections to determine the traffic levels and how many call minutes will be generated as a result of the new offer. We are continuously adding base stations in more areas. As soon as we get information that there is network congestion, we commence roll-out of new base station to address issues of poor quality of service and ensure that we provide best-in-class telecommunications services to our teeming subscribers”, he added.
“Glo gives more time to talk and talk. The more the subscriber talks, the more free talk time he gets. The free minute is available on both on-net and off-net calls. To migrate to the new package, all the subscriber needs to do is dial *100* 11*1#” he said. In the past, Globacom had introduced unique price plans that made calls much more affordable to subscribers. They include the Glo Talk More and New Infinito. With superior network quality experienced on the network, Glo is primed to ensure customers on the network engage in effective communication.
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