Zain Nigeria selects AIRCOM to improve 2G and 3G service

Zain Nigeria selects AIRCOM to improve 2G and 3G service
. . . introduces new reward scheme for loyal customers
Ben Uzor Jr, with agency reports
GSM operator, Zain Nigeria has chosen Aircom International, an independent network planning and optimisation consultancy to manage its transformation services project for its 2G and 3G networks. As part of the agreement, Aircom consultants would audit the performance of Zain’s 2G and 3G networks, in order to reach agreed Key Performance Indicators (KPIs). Furthermore, the Aircom team will also play a fundamental role in assisting with CAPEX (Capital Expenditure) optimisation and OPEX (Operating Expenditure) reduction plans, estimated to save circa £6m during 2010 alone.
Meanwhile, existing and intending mobile phone users in Nigeria who are on the Zain network can now earn points, receive prizes and enjoy discounts when they use their phones. Under the terms of the newly introduced Zain Loyalty/Rewardz Scheme, customers who opt for the programme will earn points as they use Zain (make calls, send SMS or use data) making it possible for them to redeem various prizes as they accumulate enough points. The programme which is both a loyalty plan and reward scheme is open to both pre-paid and post-paid customers. Speaking at the launch of the scheme in Lagos, Shamel Hanafi, chief commercial officer, Zain Nigeria said the programme is specially packaged by the company to offer its customers special privileges and rewards for their loyalty to the brand. He explained that the introduction of the scheme further demonstrates the company’s well entrenched customer-centric culture in service delivery, adding that Zain is constantly devising ways to give those on its network more value for money. Hanafi added: “At Zain, over the years we have remained wholeheartedly committed to delighting our customers through innovative products and services and top class customer care service delivery because we recognise that they are the reason why we are in business. “Indeed, we operate on the maxim that our customers are more than just a number and that we must offer them something more than others in line with our brand philosophy of helping Nigerians enjoy a ‘wonderful world’”, said Hanafi. Zain customers who choose to participate in the scheme can earn points by using airtime through voice calls, SMS or data download/upload. The prizes to be won by customers are determined by the number of points earned.